EA CEO and Chairman Larry Probst has conducted a few interviews to coincide with last week's E3. They're somewhat helpful to get a feel for where the company is going and what got it to its current state. GamesIndustry.biz has an article talking about Mr. Probst's predictions on the next generation of consoles. He sees game development becoming more demanding and many smaller publishers falling by the wayside. This means the established intellectual properties and franchises of these smaller companies may be up grabs in the next couple years.
However, Probst claimed that the steep learning curve for the new technology will not present much difficulty to EA, and he remains confident that his company will emerge from the transition with an even larger share of the growing interactive entertainment market.GameSpot has an extensive interview as well. Curt Feldman at GS introduces the tough character and fast-paced business style that Mr. Probst constantly exudes. The EA CEO talks a lot about long range forecasting and competition. He is supremely concerned with growth of the company and leveraging EA's status as the largest game publisher to negotiate deals no other company could get.
I think everybody understands that one of the key growth drivers for our company, longer term, is going to be how good we are in developing new intellectual properties. Last year we had 27 titles that sold more than a million units. I hope at some point in the future we’ve got double that number. The way you get there is to constantly develop new intellectual properties--or through our copublishing partners create that kind of success in the marketplace or go out and license.