Q: You're working with Electronic Arts on a top secret title. How's that coming along?
Johan Kristiansson: It's going very well. We started working with them last autumn and in February we announced we were working together on Project RedLime. It's a classic EA franchise that we're trying to reinvent and it's great working with EA. They're quite a powerful machine that we're able to tap into, it feels really good.
Q: What are you learning from EA, what are you hoping will help the studio grow for the future?
Johan Kristiansson: A lot of it has to do with how we present our concepts about our game to the market. Definitely, on the marketing side we are impressed by how they think and the long-term planning in terms of marketing the game. One of the biggest challenges is getting the sell-in. If we can pull that off then we feel pretty confident that we can also manage to sell to consumers. Also in terms of production, we're working a lot with agile developments, scrum methodologies and such. They're very open to new kinds of production philosophies and that's been a very good step for us to move in that direction.
Q: Do you feel a pressure to satisfy the fans and the legacy of this classic EA franchise?
Johan Kristiansson: Yes, it's always a trade-off when you work on a classic property in how much you should be true to the original and how much you should reinvent or create something new. It's a pretty tough trade-off and something we're discussing here everyday.
Q: When are we going to hear more about this project - when can we expect an official clarification of what the game is, exactly?
Johan Kristiansson: I'm not sure about that. We've not really decided on when to go public with that yet.
