Despite continued success of the series and the recent launch of Sims 2 for consoles, Electronic Arts also recently announced that holiday sales will probably be lower than expected. This will be coupled with the dip in profitability generally associated with the costs of gearing up for a new console cycle.
"Holiday sales are not meeting expectations," said Larry Probst, Chairman and Chief Executive Officer. "For the December quarter, it is likely the industry will be down double digits on a percentage basis."Fiscal third quarter results will be reported in about five weeks.