EA Premium Pass Goes Live Share on Facebook Share on Twitter Update ID

The EA Premium Pass we mentioned last week has gone live now.

Yes! Sign me up for EA SPORTS Premium Pass presented by Dodge for Madden NFL 2005, FREE through August 1, 2005. I understand that because Dodge is presenting EA SPORTS Premium Pass, regularly $19.99, my credit card will not be charged until after August 1, 2005 and that I have the option to cancel at any time before then.
I authorize EA to share my EA account membership information with Dodge, and I allow Dodge to contact and/or present me with offers and promotions. Use of that information is subject to the DaimlerChrysler Privacy Statement.
The pass highlights your name in the game, gives access to message boards and other content. A structure of this kind sets a new precedent, at least on this scale. It's quite a bit different than subscription based MMO games, and I wonder what sort of features will be leveraged in the future for first class customers.

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