MCV has interviewed EA's Peter Moore in regards to their recently announced gaming service, EA Access. He explains that the idea was inspired by other media companies' success innovating in digital markets. The ongoing WC3 giveaway is also cited as part of their new strategy and a successful way to engage with gamers. It's nice to see the COO of Electronic Arts keeping Wing Commander in mind!
"We are trying to learn lessons from other media industries of how you can give options to people to, quite frankly, experience more games...I am a Spotify Premium subscriber, and because I pay a fee for 'all you can eat', I get to listen to music that I ordinarily wouldn't. And it will be the same for games; seeing what your friends are playing and giving it a go because you have something like EA Access."
"We do something called 'On the house', where we give a game away for free. We did that with Wing Commander. There are gamers that won't have been born when that was out and we're throwing it out there as a way of discovering new experiences."