EA Lengthening & Pricing Demos Share on Facebook Share on Twitter Update ID

GameSpot is reporting that Electronic Arts is exploring an expansion of its digital distribution. Specifically, the company is looking at charging $10 to $15 for longer and more full featured demos. Downloadable Battlefield 1943's stunning success at $15 has helped push the market in this space. That game has gone on to sell 1.2 million copies between XBox Live Marketplace and the Playstation Network, and Infinity Ward's five-level map pack for Modern Warfare 2 will be released next week for $15 as well. It sure makes Wing Commander Arena's $10 price tag look good! Check out the full article here.
EA has poured significant investment into growing its digital distribution business, a strategy that has for the past couple of years contributed to steep losses. One positive result for gamers, however, has been a glut of postrelease downloadable content packs for the publisher's top titles...

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