Electronic Arts has announced a new measure to control online access in their upcoming sports titles. Multiplayer over the internet will be accessible via an 'Online Pass' code that is included in new games. Used copies of these games will be able to obtain a pass for $10 or access a free trial that renters would take advantage of. Although seemingly a clear shot at the used game market dominated by GameStop, they have partnered with the company to cross promote point cards and downloadable content that will also be available. A FAQ has been posted to deal with questions. The first game to be affected will be Tiger Woods PGA Tour '11 next month.
Electronic Arts Inc. today introduced Online Pass content from EA SPORTS™. Online Pass rewards game owners with a game-specific, one-time-use registration code for online services, features and bonus content. Each title-specific Online Pass may be used with upcoming releases of EA SPORTS simulation games on PlayStation®3 computer entertainment system and Xbox 360® videogame and entertainment system, beginning next month with Tiger Woods PGA TOUR® 11. The one-time Online Pass registration code comes included with each unit sold new at retail. Once redeemed, additional Online Passes will be available for $10. Fans also may sign up for a free 7-day trial to experience Online Pass. International pricing will be announced within territories in the near future.