Electronic Arts has announced a new Chief Operating Office to replace executive turnover this year. John Pleasants assumed the role of COO and President of Global Publishing this week. The role also includes leadership of corporate communications, government affairs, and online, central development and technology teams. He reports to CEO John Riccitiello. In other EA news, the company has just signed a deal with Microsoft to provide constantly updated advertisements for the in-game billboards in its upcoming sports games.
Throughout his career, Pleasants has established himself as a leader in consumer marketing, online, and technology. His previous experience includes positions as President and Chief Executive Officer of Revolution Health Group, President and Chief Executive Officer of Ticketmaster, and key consumer marketing roles with Frito-Lay.