Yeah, It's for the release in India (which has been pushed back to the 30th I beleive). They've been doing some neat stuff and are trying to promote the movie very well there. We've been talking to the people in charge of the Indian release for a while, but we're just waiting till they're ready to go public before we put up any updates about the site.
I should point out that the UK is getting a localized site as well. Momentum pictures is busy setting up http://www.outlandermovie.co.uk/ in preparation for their April 24th release date. (note that this has been pushed back from Feb 20th).