Make it a public service annoucement. This is just an example:
This is ship.
This is your ship after you tried to avoid the Kilrathi soccer Moms driving the Ekapshis, while they talked on their cell phones to their cheating husbands, at the same time put on make-up and read a book, all the while with a carload of kili kittens on the way home from soccer practice.
Any Questions?
Peace,
Echo