Isn't a company entitled to protect their software however they see fit? And shouldn't a person play the game before they actually say 'oh, well I read this review about the DRM and arbitrarily decided to throw a bad review at the game'?
Well, ofcourse they are intitled to protect their software, but not on the COST of the END user. 'Draconian" DRM kills the community, hence why many developers release their games lately with no copy protection at all - everyone wins here, because people who will buy the game, will buy the game and won't get harassed by activation systems while people who steal the game, will still steal it no matter what protection is used.
Throwing a bad review based on the DRM alone is unjustified as well, but lets face the truth - You won't get a fourth installation without contacting and asking for one at EA, and people don't like to "beg" . I don't like that either, that's why I think these rules steal that cherry on top of that pie. And people like cherries?