Gillette unveils 5-bladed razor

ChrisReid

ChrisReid

Super Soaker Collector / Administrator
Last year it was a joke when The Onion reported on it http://www.theonion.com/content/node/33930

But CNN announced the real life news today http://money.cnn.com/2005/09/14/news/fortune500/gillette/
http://phx.corporate-ir.net/phoenix.zhtml?c=106746&p=irol-newsArticleProduct&t=Regular&id=756083&

Gillette has escalated the razor wars yet again, unveiling a new line of razors on Wednesday with five blades and a lubricating strip on both the front and back.

The razor, known as the Fusion, has blades spaced 30 percent closer than Gillette's current MACH3Turbo system. It also has a single blade on the back of the cartridge for shaving sideburns or trimming under the nose.

"Gillette Fusion is more than just a next generation shaving brand, it's the future of shaving," said James M. Kilts, Chairman, President and CEO, The Gillette Company. "Gillette Fusion extends our rich history of innovation. It's a breakthrough platform that will continue to drive our category leadership."

Both shaving systems feature a breakthrough 5 blade Shaving Surface(TM) technology on the front of the cartridge, with blades spaced 30 percent closer together than MACH3 blades. The combination of adding more blades and narrowing the inter-blade span creates a "Shaving Surface" that distributes the shaving force across the blades, resulting in significantly less irritation and more comfort.
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gillettefusion.gif


I can't wait to start using this breakthrough product.
 
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I hope they have another internet promotion like they did for the Mach 4!
 
That was for the Schick Quatro. Gillette's promotion is to carpet bomb the country with a new Mach 3 for every American male turning 18. I guess maybe it'll be Fusions from here on out.
 
Talk about weird timing for a thread. this morning I was looking for one of my trusty single-blade cheapo disposable Bics and discovered that I was fresh out. Then I remenbered the Mach 3 that I got free in the mail literally years ago and found it still in the package. Eh, it's ok but I think I'll stick with the cheap plastic jobs.

So how many blades are enough already? They'll probably stop when their razors look more like Vaktoths than shaving implements.
 
I didn't even know there was a four-bladed one. And when I bought the Mach 3 I was like, "This seems silly, but I can get used to it." You can't stop progress.
 
Reminds me of that great SNL "fake" commercial for the Gillette 14 blade razor. "the first blade cuts close, the second a little closer, the third even closer....and on until the 9th blade actually starts removing skin..."

haha
 
It's getting to the point where adding 1 more blade to a razor is just plain obvious... wasn't there a lawsuit on 4 bladed razors or something?
 
Worf said:
It's getting to the point where adding 1 more blade to a razor is just plain obvious...
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Yeah, if by obvious, you mean breakthrough.

Maj.Striker said:
Reminds me of that great SNL "fake" commercial for the Gillette 14 blade razor. "the first blade cuts close, the second a little closer, the third even closer....and on until the 9th blade actually starts removing skin..."
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Yeah, that's the Platinum Mach 14. The 8th blade is just for stabilization. What would really be revolutionary would be a second handle.

mach14.jpg
 
Maj.Striker said:
Reminds me of that great SNL "fake" commercial for the Gillette 14 blade razor. "the first blade cuts close, the second a little closer, the third even closer....and on until the 9th blade actually starts removing skin..."

haha
Click to expand...

I remember that. So funny.

When will the realize their folly?
 
Yeah, there's really only so much you can do with a razor, and although I think it's kinda of silly, I respect Gillette's marketing team and research department for coming up with ways to convince people to buy their product. That's some pure genius there.
 
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