A very unusual way to pitch a game concept but Braben has always been keen on the techy end of things. On the other hand he does produce great games.
I don't know about producing great games, but it seems like he's starting to understand the concepts of viral marketing, for example deploying folks to register at various internet forums to post updates on his project in a seemingly neutral "I'm just a bystander who likes Braben's games" manner, Mr. Named-after-the-player-character-from-Elite

.
The kickstarter is doing pretty well given the pretty poor marketing:
http://www.kickstarter.com/projects/1461411552/elite-dangerous
Well, actually - and I suppose your bosses realise this, if they're paying you to post here - the kickstarter is doing pretty badly. With 46 days to go, its daily income is dropping, and the last few days has actually been below 10,000 pounds a day. If this trend continues, it's actually possible that the project will fall short of its goal in the end. I don't think this is a serious danger yet, because releasing more materials like the (unfortunately, disappointing) video you posted above will help boost the daily income, and besides, projects tend to pick up towards the very end of the fundraising.
Either way, though, barely meeting your goals is not the same as surpassing it several times over, as many other projects spearheaded by famous game designers have achieved. From that perspective, Elite 4, sadly, an utter failure. And sadly, that failure is entirely its own doing. Elite 4 should be a huge success - but so far, there simply hasn't been anything exciting about it.
I don't know if you're employed at Frontier Developments, or if you're just paid to post on the net, but if you do have the opportunity to give feedback to the folks at Frontier, you may want to suggest that their next video is about something that can actually excite players. Procedural generations does not. I'm not even able to endure listening to that video - it's dull as heck, and it deals with a subject that's in itself dull as heck. Fitting a universe in 32K was technically impressive back in 1984, but
nobody played the game for its technical prowess. People played it for the fun. For that very reason, having David Braben drone about procedural generation for seven minutes achieves nothing. For me personally, it's actually discouraging - if I were considering putting money into this project (I'm not, but mainly because I don't have a cent to spare these days), I would actually step back and wait after seeing this video. Because the video implies that David Braben just doesn't get what made Elite enjoyable, he doesn't get what his audience is looking for, and there is no guarantee whatsoever that this game will be interesting at all. It would be a very, very good idea at this stage to start talking about how much fun the gameplay will be, what the player will be able to do in the universe, et cetera, et cetera, instead of driving off potential customers with technobabble.
(by the way, don't feel unwelcome just because I openly claim that your post is paid for by Frontier Developments - you are, of course, welcome to post updates here, and the fact that you're paid to do it doesn't make them any less worthwhile)