
David started in games PR in 1994 at Origin Systems in Austin, Texas. During an eight year career at Origin and its parent company, Electronic Arts (EA), he directed PR campaigns for some of the top computer game series in the business including Ultima, Wing Commander, System Shock and Crusader. He also managed PR for several of EA?s affiliated label products including Sid Meier?s Alpha Centauri from Firaxis Games.
While working on the Wing Commander products, David engineered several Hollywood-style PR campaigns and managed the first ever costume donation from a video game to a Planet Hollywood restaurant at a special press event in 1994 at the Plant Hollywood in Beverly Hills with actors Mark Hamill, Malcolm McDowell and Tom Wilson.
In 1997, David launched the PR campaign for the ground-breaking, Ultima Online massively multiplayer online game and generated a wealth of trade and consumer-level press for Origin, EA and the game?s creator, Richard Garriott. Feature stories were placed in the New York Times, Fortune, Newsweek and Wired among others.