Electronic Arts Expanding New Game Promotion Plan

In addition to pushing live-action cinematics in its key classic franchises, Electronic Arts has announced that it has commissioned an animated film to coincide with the launch of its upcoming sci-fi/horror shooter Dead Space. This is a big step up in terms of cross-promotion of a new franchise. Starz Media will be creating the prequel, which takes place between the upcoming game and prequel comic book series that was also announced earlier this year. Both the television broadcast of the film and XBox/PS3 release of the game will occur simultaneously on October 31, 2008.

"Due to the richness and complexity of stories that have evolved for video games, they have become a type of entertainment that can span generations and provide fantastic inspiration for other forms of media; especially in the realm of animated features," Film Roman President and COO Scott Greenberg said. "We're particularly thrilled to be starting off with Dead Space."

"We are really excited to be working with Film Roman to create an animated feature that will tell the portion of the Dead Space saga between the comic and game," said Glen Schofield, Executive Producer for Dead Space. "With the video game, comic book and now animated movie, Dead Space has become a true multimedia brand. Each of these elements delivers the story to new audiences and tells it from different aspects and perspectives."